Ultimate TechnoGraphics, leader in imposition and finishing automation solutions, is proud to work with one of the largest digital online photo book retailers in Israel, Lupa. From personalized photo books to calendars and photo tiles, Lupa keeps offering new innovative and creative photo print products to produce on their HP Indigo digital presses. By integrating Ultimate Impostrip® imposition software solution in their workflow, they save around 30% of workers time in the production flow and have a better margin on the work done.
A few years ago, Lupa’s growing business revealed some irritants in their prepress department which slowed their production down and prevented further growth. Prior to Ultimate Impostrip®, they were limited by their previous imposition software to print each photo book separately in a 2up imposition on their HP Indigo presses. The first half of the book was on the left of the sheet, and the second half was on the right. Then, they needed to cut the sheet, and put the left stack on top of the other to complete the book. This was a tedious process which was time consuming in preparation and cutting.
‘’As soon as we finished our trial with Ultimate Impostrip®, we understood how powerful this software is.’’, reveals Ofer Rosenbaum, General Manager at Lupa. By integrating Ultimate Impostrip®, they were able to switch right away to printing batches of orders instead of single books. “We were able to load thousands of files instead of only a few dozen at a time. The automatic sorting is done at the end of the day in separated batches of hardcover and soft cover books organized and ready to go to print. This saves us time and prevent mistakes’’, adds Rosenbaum.
The automatic generation of the right job ticket to batch according to criteria like format, binding type, paper type, urgent, super urgent, etc., remove all manual intervention to create a completely automated workflow from order entry to print on their HP Indigo presses: ‘’Every morning, we simply look at a 2-3 page report to see all the batches from the overnight production. Everything else is automated. The system works all night without having an operator attending the press tracking and releasing jobs.”
‘’Ultimate Impostrip® maximizes the production of photo prints and photo books on HP Indigo equipment’’, says Julie Watson, CEO of Ultimate TechnoGraphics. ‘’Ultimate brings speed, flexibility and automation to HP Indigo customers worldwide to elevate their business performance in a future-proofed environment.’’
Today, Lupa has a completely automated print production, from job ordering to printing. Over the years, Ultimate Impostrip® increased the productivity, resolved the tedious postpress tasks and opened up new opportunities at Lupa. Ofer Rosenbaum concludes: ‘’We are eager to increase our business because we are confident in our smart imposition and our ability to deliver higher volume of personalized books, JPEG photos and more.”