Smart product labeling and packaging is extremely important and plays a significant role in the consumer’s purchasing decision. Manufacturers of almost any type of product often find themselves in need of short- to medium-run, full-color customized product labels. The reasons are many: for use on prototype products, promotional campaigns, and perhaps most often, because the manufacturer has many different products that are all produced in smaller quantities.

In all of these cases, the printed quality and appearance of these labels are extremely important. Providing a professional appearance on packages can easily make the difference between a product selling well or simply sitting on the retail shelf. Putting the most professional color labels possible on products will set them apart from others. This is especially important for smaller manufacturers who can actually increase their sales by making their products stand out through innovative packaging and labeling. It also allows manufacturers of all sizes to offer private label goods in smaller quantities.

Primera Technology, Inc., a leading manufacturer of specialty color printers widely known for its inkjet-based label printers, has successfully developed short to medium-run solutions using color laser technology, such as the CX1000e Color Label Printer, a roll-to-toll dry toner-based laser printer. Designed for in-house production of professional-quality product labels, CX1000e is ideal for producing short- to medium-run jobs in various sizes. It’s the first laser printer to print on pre-die cut label stock. With 2400 dpi print resolution and print speed of 5 meters per minute, CX1000e delivers professional full-color print quality along with high-speed production. CX1000e output has much deeper and far more vibrant colors. Dot patterns are virtually imperceptible. And for the most precise color control, Pantone-approved spot color support is included.

CX1000e prints onto many different laser-qualified label materials including pressure-sensitive plain papers, white and clear polyesters and more. A wide range of approved matte, semi-gloss, high-gloss and specialty food and beverage label materials are available as well as eco-friendly substrates. Printed labels are waterproof, highly scratch, smudge and tear-resistant. Ink is also highly UV-resistant so printed labels can be used indoors or outside. New to Primera’s extensive range of label materials is the Vintage Textured Paper Material, which comes with a plain paper surface, a water-soluble adhesive and an unbleached liner. Even though this biodegradable label material is not waterproof because of its composition the printing results are outstanding.

“Manufacturers and distributors from all kinds of industries but especially from the food and drink industry often want to produce higher quantities of their own high-quality labels in-house. Our new CX1000e is the best-in-class solution for that kind of application,” explained Andreas Hoffmann, managing director of Primera’s EMEA office Primera Europe. “Producing your own labels on CX1000e not only saves time and is far more convenient, but it almost always saves you money, too.” Ordering massive quantities of pre-printed labels is no longer needed, there’s no lead time and no set-up charges, either. Design changes can be accomplished immediately so there’s no wasted inventory.

If finished rolls are needed, the FX1000e Matrix Removal System is the perfect accessory to the CX1000e Color Label Printer. In a single automated process the FX1000e removes the waste label matrix while slitting and rewinding the printed labels to finished rolls. Finished label rolls are tightly wound and ready to be applied either manually or by most label dispensers or automated label applicators. The FX1000e is available either with a single or double rewinder mandril.

At IPEX show, held at ExCel, London, UK, March 24-29, 2014, Primera will be presenting its digital label printing solutions to the international audience at the company booths # N3-D290 and N4-D310. Primera employees will happily inform visitors about Primera’s inkjet- and dry toner-based label printing equipment, the wide rang of label materials and their different usability.