Visitors to the Lintec Graphic Films stand at FESPA Digital have seed the company’s brand new lightweight, dry apply film – RePop – being showcased alongside its range of non-PVC premium window films for screen and digital applications. Aimed at the POS and retail markets for short-term promotional campaigns, RePop is a non-PVC dry adhesive, 50-micron polyester film that is designed to replace traditional ‘cling’ PVC window film.

Addressing the quality and application issues associated with traditional PVC films, RePop is Lintec Graphic Films’ easiest film to apply to date – removing the need for professional installation or removal– while retaining the quality, durability and green credentials that Lintec Graphic Films’ Vitrocolour range is renowned for. Also, the film’s paper release liner means that can be used for screen or digital print.

“RePop enables the end-user to apply the optically clear film themselves,” explains Andy Voss, Managing Director, Lintec Graphic Films. “This flexibility and efficiency provides them with enormous scope to rebrand and refresh their campaigns as often and as quickly as required with a high quality promotional glass manifestation product that really stands out. When they want to change the display, the film seamlessly peels off.”

Voss continues: “We have always been advocates of non-PVC composition films because of their print quality, durability and eco-credentials. The development of RePop reflects that. Unlike PVC films, it is polyester-based with superior dimensional stability, so it doesn’t shrink and curl as result of exposure to external elements (such as heat from the sun). While it has been designed for quick installation and removal for reactive/quick turnaround promotions, the reliability of this film means it can stay up for as long as required without any visual or physical erosion. This provides wide format printers with an added-value proposition and we’re looking forward to demonstrating how RePop can enhance their service offering within the retail and POS markets on our stand at FESPA Digital 2014.”

RePop is being demonstrated alongside a selection of products from Lintec Graphic Films’ glazing enhancement portfolio, which are displayed on glass panels on the company’s stand – applications that appear as if they were printed directly onto the glass. This includes the UV printable E-2200ZC, and the eco-solvent printable E-1000ZC – with and without a complementary over-laminating film – which offer excellent scratch resistance and produce an ultra-clear glass-like end result to the printed image. Applied wet via a specialist installer, these films are designed for more long-term applications in office, hospitality and public sector environments.

“Because of our R&D, our wide range of PVC-free media is a market leader for corporate branding, privacy, decoration and advertising,” concludes Voss. “Our pioneering technologies provide our customers with a powerful product by which to differentiate their service offering. They can cater to the medium to high-end areas of graphic design, growing profitable new revenue streams and creating an exciting niche that will grab the attention of their existing and prospective customers.”