Alwan Color Expertise, a leader in color control and standardization technologies, announces the latest release of its color management & control suite of Software guaranteeing color accuracy and consistency across printing technologies. The interconnection of the complete software solution optimizes the print production workflow connecting Alwan ColorHub 5.0.

Alwan PrintStandardizer 5.0 and Alwan PrintVerifier 3.0. This optimized workflow now enables print buyers and printers to agree on aims and tolerances for each print job and make sure that visuals and brand colors are reproduced accurately and within agreed upon tolerances.
The new Alwan Suite has been presented during IPEX London UK, March 24-29 2014 , FTA Info*Flex Baltimore, MD USA, April 28-29 2014 and most recently, during its North American Channel training held in Tampa FL May 13 and 14.

David Hunter, G7® and print expert and Alwan representative in North America is very excited by the new opportunities that this software suite will offer to North American printers: "Until now, print buyers and printers had two ways to assess the conformance of a printed product. They either agree on a process control standard such as G7 or ISO 12647 or on a proprietary color definition and assessment method for brand and special colors. Today, with ISO 15339, the new printing standard enables color reproduction across printing technologies. Print buyers and printers have the ability to define and assess aims and tolerances for printed colors (not only process colors) based on an ISO standard".

Elie Khoury, Alwan's President and member of ISO TC 130 concludes: "This major breakthrough for the graphic arts industry has been possible thanks to the ISO TC130 committee and to the editor of this standard, Mr. Dave McDowell, one of the most influential figures within TC130. In honor of Mr. McDowell's accomplishments, we have named our new Alwan Color Expertise Color Suite v5.0, which fully implements ISO 15339, the “McDowell Suite". The McDowell Suite also supports ISO 17972-4 known as the CxF/X-4 standard, which enables brand owners to define and communicate an accurate description of the colors they expect from the printing process. "We believe that these two new standards will help the printing industry make a huge step towards the necessary automation and optimization of printing workflows from color definition to color reproduction to color conformance across the supply chain. For all these reasons we have decided to have these standards implemented and available in our new suite”.