German media IT and digital printing provider, Laudert, is to build on its in-depth interface and e-shop expertise following its decision to appoint CHILI Publish as a technology partner to expand its web-to-print business reach.Laudert has accrued several years of complex project experience with its own Obility-based web-to-print solution.

The result is more than 14 user-friendly applications, used by industrial companies like Claas and Saint Gobain Weber, retailers like Takko Fashion and Polo Motorrad and non-profit organizations such as Evangelisches Medienhaus. Reflecting its strategy in the PIM (Product Information Management) segment, the 60-strong IT team at Laudert has now enhanced its web-to-print offering to implement both compact solutions and sophisticated systems with extensive functionalities.

Working with CHILI Publish as a technology partner opens up an array of possibilities for Laudert. Already highly successful, CHILI Publisher is the 'hottest online document editor'  widely used in many countries. With the intuitive Online-Editor, CHILI Publisher offers extensive possibilities to personalize print and POS materials and visualize them in a 3D context. It can be easily integrated in existing shop concepts or in conjunction with standard shops. The application supports Flash and HTML5 and offers advanced technical features such as copyfitting, alternative layouts, user-defined color schemes and 3D visualization.

“Germany is an interesting growth market for us and we already have some successful projects there. In Laudert we have found a partner which is one of the biggest service providers in Europe with combined expertise in media IT, media production and digital printing. The planning and implementation of our first joint project went very smooth and the customer was extremely satisfied. We are looking forward to collaborating on many more projects,” says Piet Saegeman, Business Development Manager DACH at CHILI Publish.

At dmexco (taking place in Cologne, Germany on September 9 and 10) a web-to-print expert from Laudert will join the CHILI Publish team at stand D057 in Hall 6 to set further synergies for both companies.

“At the Co-Reach show, we already noticed a strong increase in the demand for web-to-print. A lot of companies recognize the benefits of this solution and are specifically looking for an experienced partner to implement it. With our broad service base, we can offer solution-focused advice and respond effectively to individual needs. I'm delighted to have CHILI Publish as new technology partner. They perfectly complement our portfolio and have a similar mindset: innovative and visionary, but practical when it comes to implementation,” says Jörg Rewer, Managing Partner at Laudert.