Avery Dennison is going virtual. To allow more and more people around the world to experience its latest innovations just as it showcases them at trade shows, the company has been developing a new concept: the virtual trade-show booth. And its next rollout will focus on products from its Graphics Solutions portfolio. The virtual booth will be launched at virtualfespa.averydennison.com, and will highlight the innovations that the company is showcasing at its physical booth at FESPA 2015, from 18 to 22 May at the Cologne Exhibition Centre in Germany.

Visitors to both booths will be able to view and interact with the latest in Avery Dennison’s graphics innovations, showcased under the theme, “Everywhere You Look”. Examples include the new Avery Dennison Colour Swatch mobile app, the company’s value-added service programmes, the complete digital offering and exciting new Supreme Wrapping Film colours. The virtual booth will remain open after FESPA itself closes.

“Our virtual booth will open the door to everyone who is unable to attend the show,” said Patrick Winters, marketing communications manager Europe. “This tool will enable them to experience the innovations we will debut and gain access to the information and tools featured in our booth. It’s also a great way for visitors at the show to share what they’ve seen with colleagues who won’t be able to come to Cologne.”