As the global trend for sporting events on a vast scale continues, iconic buildings are created for a moment but designed to last a lifetime. Flexibility is paramount to successful adaption as infrastructure decisions are made with an unforeseen future. In these situations, it is critical to secure a high quality, end-to-end AV solution that is simple to use for any type of event hosted.

At the Queen Elizabeth Olympic Park in the UK, created to stage the 2012 Olympic and Paralympic events, three of the venues turned to Daktronics for AV solutions that would ensure viability in the long term.

The installation at Lee Valley VeloPark includes four LED video displays, one in each corner of the indoor velodrome. The displays measure 3.17 metres high by 5.71 metres wide and feature 10 millimetre line spacing to provide excellent clarity and contrast to enhance every image, video, and animation that is shown.

At Lee Valley Hockey and Tennis Centre, one outdoor video display is situated in the North West corner of the stadium. The installation was completed in time for the 2015 UniBet EuroHockey Championships. With an active display area of 41.20 sq. metre the display is configured to show live video as well as always displaying the score. The Daktronics DVX 15HD video board interfaces to the Swiss Timing MST2012 timing console to display game and score information.

The Stadium at Queen Elizabeth Olympic Park boasts two large curved LED video displays, each measuring 8 metres high by 26.7 metres wide to provide a combined display space of more than 420 square metres with a 15HD pixel layout for excellent image clarity and contrast with wide viewing angles. Every stadium seat is ensured a great view of the displays, with their variable content zoning to show one large image or multiple separate zones.

The ability to zone content – simply – ensures revenue-boosting sponsorship is a reality for these venues. Set up is a simple process whether showing small, individual messages on many screens or providing brands with a moment of exclusivity flashing across all screens. As Dan Buck, senior activation manager at Lee Valley VeloPark, explains, it was just one reason why Daktronics stood out: “The simplicity yet complex nature of the operating system helped us – because to use it is simple but it allows us to operate all four screens differently.”

Like the venues it supports, Daktronics is an enduring brand boasting more than 40 years of experience. That spirit is in its products and always in its thinking. Therefore it’s no surprise that whilst providing value and excitement for years to come, Daktronics’ LED video and messaging display technology offers a long lifetime with minimal maintenance and low power consumption.

Buck also references the ‘partnership’ service as another reason for choosing, saying, “It was a real wow moment to see something we’ve invested a lot of time and money into work so well and Daktronics has supported us all the way with good expert advice … and they continue to help us to make sure the screens can be maximised with all the potential that we’ve got in them.”

Buck reveals the capstone for him was that, “…from the beginning [Daktonics] could demonstrate a system fit for our purpose, to achieve full flexibility. The full system was supplied and installed and very professionally put together – and we’ve got a fabulous system that gives us ultimate flexibility.”