During the drupa 2016 trade fair (Düsseldorf, May 31 to June 10, 2016), Heidelberger Druckmaschinen AG (Heidelberg) will be exhibiting the digitized future of the print media industry under the motto “Simply Smart”. At its heart, this topic is about the pressing need for print shops to continuously improve their efficiency and respond to the global demands of end customers in ever faster and more flexible ways.

To meet this need, print shops must determine how their business model can be digitized and involve their customers in this process. The highly flexible production of a growing number of personalized print products is, in itself, becoming a standard process. In the future, print shops will be embedded even more deeply into a digital supply chain with customers and suppliers, and will have to meet even greater expectations regarding additional services such as shipping and multimedia marketing.

“Presented under the motto “Simply Smart”, the Heidelberg exhibits at drupa will showcase the digitized and industrially organized print shop as an essential element for successful business models in the future. Working with our partners, we want to offer futureproof products and services that help our customers to be successful,” says Harald Weimer, Member of the Management Board, responsible for Heidelberg Services. “We believe that the integrated and networked print shop represents a trailblazing step for companies in our industry that want to move their businesses forward. By supplying automated processes and services, we are helping our customers to meet the demands that competitive print media production will face in the future.”

The “Simply Smart” theme is the company’s response to the challenges associated with Print Media Industry 4.0. Heidelberg is offering specific benefits and making it as easy as possible to work with increasingly complex processes and technologies.