The Creativeworld Fair, the most important trade fair for the international hobby, crafts and art supplies industries will take place alongside the parallel Paperworld and Christmasworld in Frankfurt am Main from 30 January to 2 February 2016. The paper manufacturer Reflex, from Düren in Germany, presents its wide range of artist papers and, for the first time, also presents “purescent”, a new, enchanting scented paper.

Visitors to the large exhibition stand, covering 75 square metres, will be truly captivated by the new and open stand design. The inviting concept continues throughout the inner area of the exhibition stand. Elegant black combined with grey and pure white, interspersed with fine wood components invite visitors in for intense discussions with the Reflex team. The management team and all those in charge for sales are ready to discuss questions on the paper manufacturer’s new strategy, what’s new at the fair, the whole product range or on the almost unlimited applications of creative papers.

An oversized photo wall with painting equipment symbolises one of the two key topics at Reflex: artist papers. These include papers from the “Schoellershamer Fine Art by Reflex” brand, beloved most of all by artists and graphic designers. The unusual range of graphic papers comprises strong brands such as Gohrsmühle, Zeta, Efalin, Spectral and others from the “ZANDERS Premium Papers” range. Those interested can find all varieties from the range which is suitable for all drawing and printing techniques, particularly the Da Capo and Duria/Durex brands, and the 4g brand used for airbrushes and calligraphy. The ranges can be seen and felt with samples available. The current range of artist’s pads will have a new design. Also the pads for sketching and layout paper. The first designs are to be previewed at Creativeworld.

Reflex’s tracing paper is of exceptionally high quality and is offered in an expanded range. The countless applications are persuasive with their spectrum ranging from creative brochures, sophisticated books and calendars, fine prints to multidimensional mailing parts to innovative packaging.

Curiosity makes up the second photo wall of the exhibition stand. A beautiful rose in bloom marks the fair’s new innovation, “purescent”, the breathtaking scented paper from Reflex. The rose stands as a symbol for admiration and the effect of an incomparable scent. Three fragrance notes are presented with touchable samples at the stands photo wall. Winter spice brings to mind Lebkuchen at Christmastime, while Green Leaf is floral and fresh. The third fragrance note demonstrates the instantly recognisable application of a well-known scent on paper.

In the past, tactile or visual features were decisive when it came to choosing paper, but Reflex is sounding the bell for olfactory marketing with its scented papers. The sense of smell is the oldest of the human senses. This directly affects the limbic system which controls the emotions. As is well known, smells provoke strong emotions which have been dormant in the mind for a long time. An extremely valuable tool when it comes to creating a product which lingers in the mind of the customer.

Reflex is able to adapt to individual fragrance requests. There is no need for the fragrance to be “rubbed” on the paper. It is aerobically activated when it comes into contact with air and lingers for a long time. Fragrance opens up a new dimension, an additional form of communication without words. With purescent, Reflex offers unique fragrance applications in 150 g/m2 and 250 g/m2. Creatives and brand companies are being addressed primarily with this innovation in all kinds of industries.

Hariolf Koeder, Managing Director of Reflex, emphasises the activities at Creativeworld: “We are always working to translate our multi-pillar strategy into practice. This includes the further development of opaque drawing and artist papers and also our sophisticated tracing papers. Reflex is clearly committed to pursuing new paths in the world of paper production. An excellent current example is the current innovation, the scented paper purescent. We offer a fascinating medium that you can touch, look at, smell and even hear.”