Smithers Pira has announced it is publishing a special drupa 2016 edition of Profit Through Innovation, the leading yearbook for the print, packaging, and pulp and paper industries. Profit Through Innovation is the leading industry-driven yearbook addressing the recent technological changes affecting the development of the pulp and paper, printing, and packaging sectors throughout Europe and worldwide.

This esteemed industry publication has been published for over 20 years and, in 2016, will be produced as a special edition for drupa, the leading event for the print industry. Working in association with publishing partner Ten Alps, Smithers Pira is now inviting key players in the print, packaging, and pulp and paper value chains to get involved in this special edition of the publication.

Profit Through Innovation is distributed to 8,000 decision makers in the print, paper and packaging industries globally, leveraging Smithers Pira’s unrivalled network of members and clients. This named distribution incorporates major commercial, industrial and security printers, print buyers, publishers, packaging companies and converters, pulp and paper manufacturers, paper merchants, advertising and design agencies and major brand owners from within financial services, pharmaceuticals, IT and electronics, retail, media, CPG and food and beverage industries.

In addition, 2,000 copies will be distributed at key industry events in 2016 – including a special distribution by Smithers Pira at drupa 2016. This quadrennial exhibition, taking place on 31 May – 10 June, is a major date in the calendars of the print, paper and packaging industries, bringing together big-name players and decision makers from worldwide. This makes Profit Through Innovation the perfect place to connect with buyers across the print, packaging and paper value chains. Meet Smithers Pira on Stand 5B03. A digital version of Profit Through Innovation will also be available on Smithers Pira’s website for a full 12 months.