FESPA Eurasia 2016, to be held from 8-11 December, CNR Expo, Istanbul, is beginning to take shape as more and more exhibitors commit to a presence at this market-leading event, which showcases the latest wide format, screen and textile opportunities available throughout the Eurasian market.

Post-show data from the 2015 show highlights that 9,231 unique visitors attended the four day event, close to a 10% increase from the 2014 edition, with 10,838 visits in total. This substantial year-on-year growth since the inaugural show in 2013 has cemented it as a ‘must attend’ event for manufacturers, both local and international, as Mike Horsten, General Manager Marketing EMEA, Mimaki Europe verifies: “Identifying future growth areas and opportunities within the Eurasian market is key.”

Post-show statistics confirm 82% of visitors were involved in the decision making process for purchasing new equipment, a clear indicator of the high calibre of those attending, with the potential for making further investments within their business. “We had some good business opportunities, and the floors were full of visitors,” adds Heiner Rupperath, Product Manager (IPM) and Marketing Manager/Environment Officer, Brother GmbH.

With Eurasia currently undergoing a period of strong growth, the data demonstrated that visitors held a combined spending budget of approximately €1.5 billion. For exhibiting companies, this provided a huge opportunity to gain new leads, as well as develop relationships further with existing customers and showcase their latest technologies to a large number of visitors. In fact, 75% of exhibitors consider that being present at FESPA Eurasia is key to their marketing strategy, symbolic of the quality of the show.

Michael Ryan, Group Exhibition Manager, FESPA comments: “We are delighted that the data from the 2015 edition confirms our predictions for the show, with exhibitors reaping the benefits from the high quality and quantity of visitor it attracted. This region is undergoing tremendous growth, and it’s now more crucial than ever for digital wide format, screen print, signage and garment décor companies to consider the new opportunities that participating in an event like this could offer. We are already anticipating another strong show with FESPA Eurasia 2016.”