In order to stimulate the symbiosis between printed content and its repurposing into the online, digital and mobile realm, Agfa Graphics developed Eversify, a software that stimulates the distribution of captivating multi-platform content towards readers. Implementing the solution has helped numerous publishers worldwide to get readers engaged, to enhance their loyalty towards the publisher and to develop and measure targeted advertising campaigns. Live demonstrations will be given by the Eversify team at drupa 2016, Messe Dusseldorf, May 31- June 10, Hall 8a.

This content publishing software solution can be integrated in any editorial, content management system or layout system based on InDesign®. The software service allows publishers to push content on a number of different platforms and delivers diversified content streaming in a variety of fully automated ways to a wide range of devices (smartphones, tablets) and web sites.

Rainer Kirschke, Business Manager Mobile Publishing from Agfa Graphics explains: “Mobile publishing is an extended channel that can run alongside all forms of analogue and digital printing. This means publishers, print shops and in-house communications departments can repurpose existing content in print to equally reach readers and end-users in a digital and multi-platform mobile way. By embracing and fully controlling the mobile distribution, they will also attract and track new ones. The result is more effective reader communication and interaction.”