Ritrama opens the "Ritrama Graphics Academy", a new application and training centre within the Basiano plant, the state-of-the-art production facility for self-adhesive materials. Covering an area of about 300 m2, the Academy has been created for a dual purpose: as a research and development centre dedicated for product and application tests and a visitor centre for customers and distributors to experience first hand Ritrama’s self-adhesive filmic applications.

The Ritrama Graphics Academy showroom at the heart of the company is divided into three different areas. The first one houses the R&D Department, a laboratory where the company’s technical team perform all quality procedures from printing to plotting trials up to lamination. These tests are carried out to ensure conformance in all areas of application which the end user may come across on a daily basis, even unusual exposures. The technical team also writes all technical literature to accompany any new product launch. A special Application Corner is dedicated to car wrapping and to the RI-WRAP self-adhesive CAST range, which is on display showing a range of films in different textures, colours and finishes. As a permanent training centre, this site will be the setting for recording new video tutorials, which serve as an important tool to help in the correct application of the various self-adhesive materials.

The second area hosts a large space where customers have the chance to test the latest Ritrama innovations on different apolar or non-apolar surfaces. Panels have been positioned to reproduce various application substrates, such as glass, and surfaces with rivets, raised and textured finishes for the WALL GRAPHICS INK-JET PRINT MEDIA series. The floors in this area will be customised with Ritrama FLOOR TALKER, the ideal solution for floor decorations.

Finally, a large area in the training centre has been allocated for distributors and customers to organise their own events in partnership with Ritrama. This corner will be set up individually for every event.

«The opening of RGA completes this year’s investment plans and marks a further important step towards future growth. We decided to build the Academy within the Basiano plant with the aim to create a location which focusses on the quality and excellence of the self-adhesive products we sell into the market. Customers will choose the Ritrama brand in the knowledge that our products have been both laboratory tested and trialed in a prepared end user environment. In fact we have been able to recreate the entire world of graphics application inside the Graphics Academy» explains Ronald Rink, Graphics & Industrial Division Manager.