Portal Profesional especializado en Artes Gráficas

Stora Enso presents the latest trends for fresh produce packaging

  • Publicado el 20 de Marzo de 2017

Fresh produce packaging is in focus in the latest Viewpoint from Stora Enso. In this packaging trend report Stora Enso identifies insights for brand owners and retailers within the fruit & vegetables category. The report confirms that sustainable fibre-based packaging can increase profit margin and reduce food waste.


The escalating food waste in the world is something that is among the top concerns when millennials are asked which social challenges that are most important to solve. The report notes that as much as 45 percent of all fruit and vegetables produced in the world goes to waste. The fresh produce category has the highest level of waste in the grocery retail.


"One of the key success factors to reduce food waste is to develop packaging that prolong shelf life of the products," says Björn Thunström, SVP Marketing & Innovation, Division Packaging Solutions, Stora Enso.


In the Viewpoint research is presented from the University of Bologna showing that renewable fibre-based packaging can prolong the shelf life with up to three days, compared to returnable plastic crates.To have a healthy and sustainable lifestyle is a rapidly expanding desire and something that is highly valued among today's consumers. The products in the fruit and vegetables category fits well in this life style. An obvious growing trend is that consumers’ desire significantly more premium products with high quality in this category, therefore it becomes much more important that fruits and vegetables are fresh, attractive and tasteful.


"We will see an increased use of packaging in the fruit and vegetables category when premium becomes more important than to sell large volumes. Packaging will play an increasingly important part in achieving premiumisation," says Björn Thunström. At Stora Enso's DesignStudios brand owners and retailers can gain top level support to find the most optimal fibre-based packaging solutions for their products.


"Our aim with this Viewpoint is to increase the brand owners’ and retailers’ awareness on the importance of focusing on innovative and climate smart packaging for fruit and vegetables. This will lead to that they can increase their profit margin, as well as contributing to reduce food waste in the world," says Björn Thunström.

Artículos relacionados

Últimas revistas