Avery Dennison (stand 5A31) will introduce a number of significant innovations designed to drive sustainable growth at Labelexpo Europe 2017. The exhibition stand will feature five interactive zones, focusing on the key benefits of enhanced shelf appeal, performance, sustainability, intelligent solutions and compliance and services. Avery Dennison will be demonstrating its latest solutions including MC FSC® recycled paper facestock, Sensorial Collection of textured label materials and Clear Hotmelt adhesive for chilled food labels.

Thanks to a careful selection from post-consumer waste streams and modern paper manufacturing processes, MC FSC Recycled facestock enables label converters to help customers meet sustainability targets while still delivering exceptional print results. Offering similar whiteness, brightness and opacity to conventional facestock, it converts fast and is manufactured without chlorine bleaching.

An attractive label is part of a consumer’s impression of a bottle and its contents. But communicating brand values properly means going further. How does the label feel? What sound does it make when touched? Is there a hint of a scent? The Avery Dennison Sensorial Collection gives designers a broad toolset to create soft, textured or patterned papers that give a premium, vintage or artisanal feel. These diverse label surfaces can give consumers subtle messages about the bottle’s contents while still delivering an outstanding visual impact.

The shelf appeal of chilled food applications has been limited when using clear films, largely due to the inherent ‘yellowing’ effect of hotmelt adhesives. The ultra-clear, non-yellowing S2405C hotmelt adhesive offers both the tack and application temperature of a conventional hot melt adhesive without the yellowing. Offering a straightforward and competitive solution for a "no label" look for chilled foods, the S2045C adhesive also delivers a lower total applied cost as it does not require a barrier-film facestock.