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Security holograms available to anyone thanks to Albertin

  • Publicado el 24 de Abril de 2018

With a total turnover of EUR 6.9 billion (source: Censis study - 2017), counterfeiting impacts every product sector. Above all, clothing, but from cosmetics to information technology, from food to jewellery, there is no product that cannot be imitated and sold as original. Thus, any brand, large or small, needs protection, and one of the most commonly used methods is to place a security hologram on the packaging.

A small square created with personalised graphics, difficult to imitate and immediately identifiable, is now synonymous with authenticity. Three-dimensional foil has hitherto been the most widely used and known way to create it. However, the need to produce a master and have lengthy sales runs has put many companies off, so it has only been adopted by the big names. Thanks to Albertin, the leading manufacturer of printing plates and flexo plates, SMEs and small craftsmen can finally protect their products with fully customised security holograms.

Presented at the latest edition of Labelexpo Europe, where they went down very well, Albertin microengraved plates have fantastic potential. Made of magnesium or brass, this type of plate is very fine in texture with random or repeated and fully customised designs. Logos, text or graphics: we can create an infinite number of optical refraction effects that change depending on the angle of view.

Security holograms available to anyone thanks to Albertin

"Today, you just need a single printing plate to place your seal," says Ferruccio Albertin, CEO of Albertin. "Microengraving opens up new scenarios and allows the creation of two-dimensional holographic effects using a traditional foil. A big advantage not only in terms of costs, but also of time. Plate engraving is much faster than producing a custom foil, and we promise a delivery time of just 24 hours from when the print file is ready.”

Depending on the print run and the desired effect (brighter or more detailed), you can produce magnesium plates with a thickness of 1 to 7 mm or laser microengraved brass plates, 3 to 7 mm thick. Whatever the substrate, the final effect will be the same: a hologram with changing reflections perfect for bottles, packaging, tags and labels, and universally affordable.

Albertin has been making stamping tools and plates since 1971, using the most advanced techniques, as a result of continuous investment in machinery, software and work flow optimization. The company's mission summed up in their slogan: “Leave your mark”, strives to offer its customers new opportunities for expression by making stamping tools for hot stamping, embossing and engraving at the highest level, that so in truly competitive times.

Albertin offer includes magnesium flat stamping tools and blind embossing – brass flat stamping tools through laser engraving – brass combination stamping tools – brass blind embossing tools – brass multi-level and sculptured embossing tools - counterforces – brass cylinders – graphic designing and micro embossing stamping tools – braille blind embossing tools – silicone rubber stamping tools for flat and curved surfaces – nyloprint, flexo coating and printing plates – strippable coating plates. As a result of experience gained over 45 years of craftsmanship, the company is in a position to offer the above mentioned services that includes pre-press services and, if required, creative support.

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