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Viscom Dusseldorf continues on the upswing and sets markers for upturn DISPLAY/POS-World new core segment starting 2010
(12-10-2009)

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An appetite for business rather than frustration with the economic situation, impulses for an economic upturn and innovations with a stimulating effect: there was hardly a hint of crisis at viscom which, with a marked increase in visitor numbers, set a signal for an economic upturn in the entire sector. 

“In a generally difficult economic environment, viscom was able to demonstrate its strength as a positive impulse giver“, Hans-Joachim Erbel, Managing Director of Reed Exhibitions Deutsch¬land GmbH, remarked at the close of the three-day event. With more than 10,900 trade visitors, viscom succeeded in growing by more than 22 percent compared to the previous event in Düsseldorf (2007: 8,900), again exceeding last year’s top result in Frankfurt. Growth was generated equally at home and abroad.

“Our exhibitors’ innovative capacity beats the crisis“, is how viscom Director Petra Lassahn delightedly sums up the course of the three fair days. This is also evident from the results of the business barometer, a survey taken at viscom by an independent research institute. According to this survey, more than 80 percent of the companies interviewed expect a positive trend in business, with only one in six expecting the economic situation to deteriorate further. The optimism is due primarily to the business generated by the large number of innovations presented at viscom.

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