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HP to showcased possibilities of digital print at Frankfurt Book Fair

  • Publicado el 01 de Noviembre de 2013

HP participated in the annual Frankfurt Book Fair in Frankfurt, Germany where it reframed the debate on the future of the printed book and share how new print technologies are transforming the publishing industry. As sponsor of the Frankfurt Academy's "Trends & Innovations" track, HP representatives and customers participated in a series of events across the five-day book fair, highlighting how publishers are using HP digital printing solutions to grow their existing businesses, reduce operational inefficiencies and unlock new market opportunities.

At the centre of HP's presence at the Frankfurt Book Fair, the company outlined its vision of the future of high-quality illustrated books during ‘The Beauty of the Book,' an exclusive gathering of leading publishers of art books, exhibition guides, museum catalogues and coffee table books.  During the event, Nick Clements, HP Indigo publishing expert, discussed how the nature of books are transforming from the traditional role as a means of knowledge transfer to now serving as an expression of the values and personality of the reader.

Joining HP were three publishers presenting insights into their own publishing work, including how HP Indigo digital printing helped them to meet the needs of a changing market. Participating publishers included: Jane Hyne, production director, National Gallery Company shares how the U.K. company takes advantage of the fast turnaround times enabled by HP Indigo digital presses to avoid the costly implications of its exhibition catalogues being out of stock.

Rémi Faucheux, publisher and co-founder, RVB Books discusses how the niche French publishing house has built a successful business around short-run production, enabling it to build an extensive catalogue faster and with less investment than traditional art book publishers.  Francis Atterbury, partner, Hurtwood Press shows how the HP Indigo 10000 Digital Press has allowed the U.K.-based company to launch a new imprint to serve previously inaccessible niche markets. HP demonstrated its commitment to the publishing industry by participating in several additional seminars and break-out sessions.

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