Version two of Agfa Graphics’ Apogee StoreFront, the cloud-based web-to-print solution, is now available. StoreFront 2.0 features support for variable data processing and documents of different sizes, and a more refined support for business-to-business e-commerce. Thanks to the tight integration with both Apogee Prepress and the new Asanti Production workflow, it saves time and avoids double data entry both for commercial printing sites and for wide-format inkjet printers.

“StoreFront is a prime example of how Agfa Graphics is taking its know-how in workflow automation and web portals to the wide format printing market. It is the most cost-efficient way for Print Service Providers (PSPs) to take advantage of new technologies and market their services to a wider audience online,” said Andy Grant, Head of Software, Agfa Graphics.

StoreFront, which was recently honored as the “Best web-to-print solution” by the European Digital Press Association, features refined support for B2B e-commerce, including personalized address books and support for custom domain names. Admins can now partially approve or ship orders, an added value that PSPs can offer their business partners.

Variable data processing makes it easier to create batches of personalized documents. By uploading an Excel spreadsheet with contact, pricing or other content data, print buyers can order sets of customized banners, flyers, business cards or other documents. With this new version, users can define the size of the poster they order, for example, and Apogee StoreFront will calculate its price per square meter or square foot immediately. This offers increased flexibility for online orders in conjunction with Asanti Production for wide-format printers. As a cloud based service, StoreFront (www.apogeestorefront.com) offers PSPs a fast and affordable entry into the web-to-print market so they can extend their service offering and/or reach new markets.