The Publishing Theatre at the inaugural Cross Media Production (25-27 March 2014, ExCeL London) - taking place from 25-27 March 2014 alongside Ipex 2014 - will closely examine the working relationships between publishers, brand agencies and media buyers, demonstrating how best to integrate workflows to deliver quality content and marketing collateral across multiple platforms.

With a stimulating seminar programme, featuring a host of publishing sector experts and thought leaders, visitors will gain insight into the creative and production workflow solutions that are being developed deliver both online and offline content, including the structural changes required to implement it. Supporting technologies and solutions from innovative manufacturers and suppliers will also be showcased by CHILI publish, dubsat, io integration and depositphotos.

Presentations, case studies and panel discussions will cover such issues and topics as 'The future of advertising production - integrating advertising delivery into production workflows, booking integration and copy chasing', 'Consolidating cross media production in a converging media market', 'Integrating media transactions between agencies and publishers', 'Point to pixels - how to bring your print editorial design to digital life' and 'Managing operational and structural change in organisations', among others. Speakers include Mark Welland from News UK, James Kayes from Ogilvy Redworks, Stuart Corke from the Evening Standard, Jonathan Clayton Jones from Kaldor, Trish Kill from Trish Kill Consulting, Tom Beckenham from Specle and a host of other key players from across the publishing industry.

"As publishers continue to develop their digital and mobile content offering to complement traditional print media, operational structures and technologies have to be refreshed," says Andrew Thornhill, Marketing Manager, Cross Media Production 2014. "There is growing demand from within the news production and commercial publishing sectors for more integration between brand agencies and media buyers. They want to streamline and enhance the dissemination of content across multiple platforms to improve impact and reach. We've developed a content program within the Publishing Theatre that directly addresses these challenges, with expert support and advice from suppliers that are leading the way in providing the right solutions to propel the industry forward."

"Many publishers and brands still aren't aware of the technology and digital publishing platforms available to them," says Jonathan Clayton-Jones, Creative Director, Kaldor. "They need to choose platforms that cater for all digital publishing needs from the initial launch, as no one wants to do their work more than once! I'll be discussing this and more during my session at Cross Media Production."

"For many years there has been a clear divide between the print and digital mediums. However today there is increasingly less distinction, and as a publisher we have a responsibility to our advertising customers to make it easy to do business with us," explains Mark Welland, Head of Commercial Production & Asset Management, News UK (publisher of The Sun, The Times and The Sunday Times. "Our industry is at the tipping point of wholesale change which will define the landscape that we operate in for years to come, and the Publishing Theatre program reflects that. Cross Media Production reinforces the positive message and the relevancy of why it's important for you and your business to pay attention to the market."

Geoff Hall, Content Producer for Cross Media Production, concludes: "With all the new digital platforms by which to disseminate content, the publishing industry is in transition. However, the publishing theatre will demystify this brave new world, and provide visitors with a clear picture of where the publishing industry is at, where it is going and how they can implement cross media practices and strategies to capitalize on the vast opportunities out there in the omni-channel communications world."