NEWS
Zanders product strategy change proceeds
(29-06-2009)
M-real Speciality Papers business area includes the Zanders mills Gohrsmühle and Reflex
in Germany. In Gohrsmühle a new product strategy has been implemented. At the same time all
existing speciality papers will be further developed and new innovative paper products are in
the pipeline.
The new strategy will be realized in three steps. In the first step the new uncoated fine paper
grade ZANTO has been successfully launched to the market worldwide. Despite unfavourable general
market situation ZANTO has been launched in a very short time and customer feedback is very positive.
ZANTO is available in folio sheets and reels from 60-300 gsm.
In the second step, new products for M-real’s office papers business will be produced in
Gohrsmühle. The Modo Papers range of business reels has an unrivalled reputation for quality
and reliability, which is further enhanced by the prestigious OCE accreditation being obtained
for its Modo Laser product line. Production of Modo Laser at Gohrsmühle means that heavier
paper weights - up to and including 170 gsm are now added to the range, offering customers even
more flexibility and choice.
In addition, Gohrsmühle’s flexibility and expertise has allowed production of the premium
recycled Evolve Business paper product line to be extended. Evolve Business is now available in
heavier paper weights - up to and including 160 gsm in reels, large format sheets or cut size.
These steps one and two are in full implementation.
In the third step the share of coated speciality grades will be increased. New products are now
in the development pipeline and will ideally match the existing ranges. Further to our new development
strategy we continue to evaluate and develop our existing ranges to meet market demands, two key
areas of development currently are:
CHROMOLUX, the market leader in cast coated, is now after the successful relaunch of the graphical
and wet glue label assortment, also available as a face stock paper for self-adhesive labels.
Furthermore, board for luxury packaging is steadily increasing. Silver Digital for Indigo presses,
has now been re-launched. The new range is now FSC certified, a new matt coated 50% recycled and
uncoated range have been added to the existing portfolio to further broaden its appeal in this
fast developing business sector.
