X-Rite, Incorporated, the world leader in color management, measurement and communication technologies, reports that 63 attendees participated in a special Innovation Day event dedicated to print and packaging and held in Istanbul, Turkey, on May 7th. The event was hosted by X-Rite Pantone distribution partner Odak.

“During this landmark event in Istanbul,” says Simone Viscomi, Regional Manager Turkey and MEA of X-Rite, “we were able to share exciting innovation news with a large number of color professionals, who were able to see live demonstrations of X-Rite Solutions for the first time. The audience was especially intrigued by PantoneLIVE, and to hear about the adoption by brand owners and converters of this cloud-based ecosystem that delivers precise spectral data for brand and other colors.” With a growing number of global brands, including P&G and ASDA, specifying the use of PantoneLIVE throughout the color supply chain, attendees appreciated the opportunity to learn about this unique offering and how it can be applied to their businesses and those of their clients.

The X-Rite eXact platform was also featured at the event. This next-generation handheld instrument enables accurate color measurement in prepress/premedia and in the pressroom, with measurements often accessible with a single click using the instrument’s color touch screen. X-Rite eXact can be customized to the needs of each individual user, making its use fast, efficient and effective regardless of the experience level of the user. In addition, since it requires no cables or wires for operation, it can easily be moved around the plant as needed.

Attendees also learned how ColorCert: X-Rite Edition closes the loop for exceptional color management from customer file through to production, maintaining quality across multiple technologies and multiple sites. “ColorCert is a cloud-based solution that delivers statistical process control for defining, monitoring and communicating production quality, across the plant or around the globe,” adds Viscomi. “In a global color supply chain, this is critical for brand owners, printers and converters alike, and is easily integrated with PantoneLIVE, X-Rite eXact, and other standards-compliant instruments and software, fitting easily into almost any environment.”

Pantone also played a key role at the event, showing applications featuring its 2014 Color of the Year, Radiant Orchid, as well as revealing color trends that can be expected in 2015 in fashion, home décor and more.

“Attendees learned how Pantone continues to support designers with a wide range of tools,” says Clizia Capecchi, Marketing Specialist for Turkey and MEA, “including the latest CAPSURE, a convenient pocket-sized color measurement instrument that allows designers to capture color inspiration from any surface, material or fabric – even small, patterned, multi-colored textures and textiles – and match it quickly and accurately to a PANTONE color. Scanned colors can be annotated orally with CAPSURE’s built-in microphone for convenient on-the-spot capturing of details about colors and ideas inspired by those colors.”

“We were extremely pleased with the turnout for our Innovation Day event,” Ayla Çuhadaroðlu, General Manager of Odak concludes. “X-Rite’s support in developing and delivering content was invaluable, and our customers appreciated direct access to their expertise. We are looking forward to the next Innovation Day event for Print and Packaging in October 2014!”