For eight years, the Passau-based German start-up mymuesli has been building a reputation for customized, healthy, and organic cereal and fruit-based products. With multiple awards to its name, the company has revolutionized the muesli market and currently offers more than 566 trillion possible muesli mixes through its website. It is also expanding into a growing number of stores in attractive inner city locations throughout Germany, Austria, and Switzerland, where customers can pick their personal favorites from well over 50 ready-made types.

And what could be better than enabling muesli fans to design their own personal packaging, too? That is precisely what the company has decided to do at its recently opened mymuesli store in Heidelberg. Besides buying their favorite muesli, shoppers in the store also have the opportunity to select text and images for their own can design, watch it being printed, and then take everything straight home. The famous muesli can is finally set to become a legend.

All this is made possible by the new 4D Jetmaster Dimension printing technology from Heidelberger Druckmaschinen AG (Heidelberg), which the company has adapted to the specific requirements of mymuesli and installed in the Heidelberg branch. It is the first press of its type that Heidelberg has installed directly in a sales room.

“Heidelberg is supporting creative ideas with digital printing technologies that offer the user and/or end-consumer clear added value. 4D printing based on inkjet technology paves the way for the high-quality, cost-efficient customized surface finishing of mass-produced consumer goods. We are delighted to have gained a growth-oriented and highly innovative company such as mymuesli as a customer. This underscores our ability to use new technologies to reach new market segments outside our classic core markets,” says Stephan Plenz, Member of the Management Board responsible for Heidelberg Equipment.