Heidelberger Druckmaschinen AG (Heidelberg) is acting as a driving force behind the industry’s digitization and further expanding the packaging, digital, and services growth segments to coincide with the drupa trade show. One focal point in this respect is making print shops more competitive by integrating and automating the customer’s entire value chain. To this end, systems will in future operate ever more independently and autonomously with the relevant services. Another aim is to extend customers’ business models with new digital printing solutions. The new digital printing system developed in collaboration with Fujifilm is designed to open up new market segments by making industrial printing even more flexible.

“We will take our industry into a new digital era by stepping up our investment in the digital and services growth segments. Our customers expect us to deliver added value and enhanced business opportunities, and we are actively helping them make the transformation to a digitized future,” said the company’s CEO Gerold Linzbach. Heidelberg will be presenting the industry’s digitized future under the motto “Simply Smart” at drupa 2016 in Düsseldorf. In an industry environment that is still changing rapidly, print shops need to continuously improve their efficiency and respond to the global demands of end customers in ever faster and more flexible ways. It is important when doing so to shape the digitization of their own business model and involve print buyers in this process.