The 2016 Fespa Digital exhibition just ended and Ritrama - Italian leading manufacturer of self-adhesive materials in Europe and Worldwide with 23 facilities throughout the world - recorded a high number of visitors, proof that the Visual Communication market is discovering new vigor and a growing attention to all the solutions capable of promptly answering specific needs of application requirements. A keen interest was shown to the Application Wall, an interactive wall present on the stand on which customers had the chance to test and experience first-hand the latest novelties presented by the company.

Another corner showed some of the top products from the DIGITAL Range, in particular: RI-PELLENT, the perfect shield with “repelling” properties for digital prints and glass; the WALL GRAPHICS INK-JET PRINT MEDIA series, for indoor and outdoor wall decoration; HI-GRIP, a special solution for applications onto difficult apolar surfaces; WET LOOK, an ultra-gloss cast film - suitable for interior and exterior decoration - which provides a mirror like gloss finish whilst also guaranteeing a water-repellent protection due to a very low surface tension.

An important space was reserved for the RI-WRAP Range, an innovative and attractive set of CAST self-adhesive PVC materials available in different texture, colours and finishing to wrap vehicles, boats or to renovate houses and shops interiors. The new 670 Supreme CAST series also stood out at the stand. This 50µ film is obtaining a wide appreciation amongst professionals as it allows decoration of 3D substrates, even those with complex and irregular surfaces including concave or convex curves and even in presence of rivets and corrugations.

«The participation at this edition of Fespa Digital for Ritrama was a real success. The exhibition registered a presence qualitatively more interesting than in previous years with a constant influx of visitors on all four days. The customers showed great interest in Ritrama products, especially in RI-Pellent. Next to this product, the eco-green films received considerable attention, a success certainly driven by the penetration in the market of the HP Latex printers reinforcing the idea of increasingly "PVC free" productions. We can conclude saying that we signed new contacts with customers on specific business, exactly in line with the Ritrama slogan "we are listening". Fespa Digital is not only one of the few events able to gather all players but also to enable us to evaluate the Ritrama position on the Graphics market and to touch the most interesting novelties» explains Mirko Aguanno, Sales Manager Graphics Division.

Lee Ward, Sales Director for Ritrama UK, concludes: «The exhibition enabled us to interact with our distributors, not only from Europe, but from all around the world. Ritrama launched a number of brand new products and the interactive section of our stand enabled visitors to experience the benefits first hand. New distribution arrangements were put into place during the exhibition with particular interest being shown in our products for Wall Graphics and HI-Grip range for difficult surfaces».

The satisfaction of customers was confirmation of Ritrama’s commitment to making always more concrete its commercial strategy offering perfectly suited self-adhesive materials for any application requirement.