Which exhibits, technologies and products will be 'musts' for visitors to see September 10 - 14, when PRINT 17 takes place in Chicago? How can exhibitors make their companies stand out from among the hundreds of displays filling the exhibition at McCormick Place South?

The MUST SEE 'EMS program presented by the Graphic Arts Show Company (GASC) has provided the answer to these questions for the past 18 years. With the MUST SEE 'EMS awards categorized to closely align with the interests of potential equipment buyers, the program recruits a panel of industry experts who review the hundreds of submissions to identify products and exhibits that show goers simply "must see."

Spanning the realm of print, online and mobile, PRINT 17 is recognized as the year's most innovative and comprehensive exhibition of inkjet, digital, offset, flexo, gravure and hybrid products for the printing and imaging industry.

For exhibitors, the 2017 MUST SEE 'EMS program provides an industry-recognized means for highlighting their most important innovations. PRINT 17 exhibitors are now invited to submit their products for consideration by this year's expert panel, with all entries due by Friday, June 23, 2017. Complete online submission procedures and details are available at: www.MustSeeEms.com.

"MUST SEE 'EMS offer exhibitors a highly effective tool for calling attention to their most exciting new products onsite at the show," says NPES President Thayer Long about the 2017 program. "This year's show will absolutely have its share of truly compelling new software and equipment introductions, many to be seen for the first time in the U.S.," Long adds, "and the MUST SEE 'EMS provide a roadmap to see them all."

The results of this year's MUST SEE 'EMS technology and product recognition program, conducted independently for the Graphic Arts Show Company and administered by Hal Hinderliter, principal of Hal Hinderliter Consulting Services, will be presented at the revamped OUTLOOK 17 conference, on the morning of Sunday, September 10, 2017. While all MUST SEE 'EMS winners will be announced in advance of the show, those to be revealed at OUTLOOK 17 will include the "Best of Category" Awards-one from within each of eleven MUST SEE 'EMS categories-and the fifth annual "Legacy Award," designed to salute one past MUST SEE 'EMS product that has made a lasting impact on the printing industry. All MUST SEE 'EMS winners will be published in the Show Daily newspaper, posted online, and circulated in a variety of other forms.

For show visitors, the selection of MUST SEE 'EMS products is a crucial aid in prioritizing booth visits so they can see everything that's making news at the show. Complete information about the MUST SEE 'EMS program is available online at: www.MustSeeEms.com.