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MPS and Domino host successful Hybrid Demo Days

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On October 17 and 18, MPS and Domino hosted the first edition of Hybrid Demo Days at MPS’ Technology & Expertise Centre in Arnhem, the Netherlands. The event was well-visited both days with printers from all over Europe, who were treated with presentations from expert speakers and live demonstrations of the hybrid EF SYMJET press. This hybrid combination utilising MPS’ advanced flexo capabilities and Domino’s leading digital ink jet technology enables label converters to print in both flexo and digital, finish the printing and converting (cold foil, laminates, varnishes, die-cutting, etc.) all in one process.

The event was officially opened by Otto Muskee, MPS Sales Director EMEIA. He looks back: “This was clearly a very successful first edition of the Hybrid Demo Days. We are happy to have welcomed a large number of international guests, all interested in hybrid printing and particularly the EF SYMJET solution.”

During the presentations, including industry-respected speaker Dr. Sean Smyth, Print & Packaging Consultant, visitors learned about the cost advantages of hybrid flexo-digital printing. Anum Javed Beg from Alexander Watson Associates also informed the audience about the trends and developments in the global label markets.

MPS and Domino host successful Hybrid Demo Days

Two live demonstrations were given on the hybrid EF SYMJET press, showing job changes with minimum amount of time and waste. A highlight of the demonstration was a job change from self-adhesive labels to shrink sleeves. The EF SYMJET from MPS and Domino is the first hybrid press to successfully print shrink sleeves with flexo and ink jet processes.

During the demonstrations, MPS Manager of the Technology & Expertise Centre Hans Poortinga pushed the limits of the press by printing shrink sleeves in perfect register with an impressive speed of 70 m/min.

The daily program concluded with a live connection with Gregg Temple of Meyers, a US-based print and packaging supplier, who explained how their MPS EF SYMJET replaced multiple older presses and achieves higher productivity. A Commercial Manager from a forward-thinking label converter in the UK said: “I found the day extremely useful. It has ticked all the boxes that we expected. The presentations were interesting and today has served to confirm our original thoughts about hybrid technology. We have been very impressed with what we have seen, and I think it will fit into the future of our business.”

Echoing this sentiment was a Manager of Operations from a Dutch label printer: “Today has been very useful for us, as we are always interested in looking at new technology. The demonstrations of the MPS EF SYMJET were very impressive and the presentation about the cost benefits of using hybrid technology was particularly informative, as was the live interview with Gregg Temple from Meyers, who explained how he researched the hybrid market and the successful results his business has achieved since investing in the MPS/Domino combination.”

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