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Complementary programme of Paperworld supplies inspiration and sector expertise
(03-12-2018)

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To be at the forefront of new developments and to keep its customers enthusiastic – that is what the retail trade wants. ‘Staging’ is the buzzword to guarantee a successful business year 2019 for the paper, office supplies and stationery trade. At tomorrow’s workplace it is all about “perspectives for the future.” It is with this in mind that Paperworld, from 26 to 29 January 2019, will be offering inspiration and sector expertise in its complementary programme.

The leading international trade fair for paper, office supplies and stationery will be showing its visitors in Frankfurt am Main both the latest developments for tomorrow’s workplace (visionary office) and the latest trends in private paper and stationery requisites (stationery trends). Both the approximately 1,600 exhibitors and the wide variety of the complementary programme will be showing what is new in the two segments.

The events at Paperworld offer added value to wholesalers, retailers and the specialist trade, for bookshops, the internet and mail-order trade, and for trade buyers from major companies. “We are investing in a varied and high-quality complementary programme, in order to offer our visitors a profit-making further-training platform. At the same time we wish to give the sector some fresh incentives, to support the trade and to address new target groups”, says Michael Reichhold, Paperworld Director. On all four days of the fair, visitors will experience special presentations, trend-oriented events, talks on specialist subjects, and high-profile award ceremonies.

Participation in the complementary programme is already included in the ticket price. A valuable service is provided by the digital event calendar, which is available on the Paperworld website. There visitors will find the dates of all events at a glance and can form their personal programme for an efficient visit to the fair.

Complementary programme of Paperworld supplies inspiration and sector expertise

The ‘visionary office’ section will be showcasing products which will make tomorrow’s workplace into a modern office. This selection – unique in the world – of office equipment and facilities, organisation and presentational vehicles, office paper, writing and drawing implements, EDP and printer accessories, and recycled printing materials will be supplemented by a high-quality complementary programme.

In Hall 3.0 C51 the complementary programme will concentrate entirely on the Future Office. This time the innovation forum, featuring a talks programme and exhibition area, will be focusing on ‘flexibility.’ Through this focus once again Paperworld will be illuminating a current topic of the future and a subject engaging the sector. “Flexible design of office premises, zone concepts, clean desk and mobile devices are the answers to flexible working requirements. That is why companies are investing increasingly in new concepts and office facilities and in mobile terminals. The Future Office will be showing how this can be put into practice at the workplace”, says Michael Reichhold. It is about flexible working hours and mobile work locations, but it is also about agile office concepts – such as zones for individual and concentrated work, meeting rooms and areas for social intercourse. “A particular feature of the special show will be its close spatial linkage with the exhibition area, communication zones and talks area”, says architect André Schmidt from Matter Architects in Berlin, curator of the special presentation. Two special topic days, especially for architects, planners and facility managers, will also be on the agenda.

A NEW presentation in 2019 will be New Envelope – Packaging for E Commerce in Hall 3.0 C31. The e-commerce in mail-ordering theme park, presented by the Association for the German Envelope Industry (Verband der deutschen Briefumschlag-Industrie e.V. (VDBF)) for the first time at Paperworld, will be a market place for internet retailing, packaging and postal-service providers and operators of the trading platforms associated with them. The exhibition area will showcase various packaging solutions for the shipment of e-commerce products. “We are very pleased to have this partnership with the VDBF, which will present this topic, of such high contemporary relevance to the sector, in a comprehensive way at Paperworld. That will be a genuine addition and a valuable perspective into the future”, says Michael Reichhold. Specialist talks will also be held, on the focal topic of “e-commerce cleverly packaged.”

In Hall 5.1 D54 all visitors to the four-day congress, the ‘Remcon Seminars’, at the Remanexpo product area will be able to find out about the latest developments in reconditioned printer consumables and hard-copy components. Current topics such as Brexit and its impact on the sector, or digital-marketing and social-media strategies will also be considered in the talks. The congress is free of charge and the talks will be given in English. The high-profile recycling awards will also be presented to selected representatives of the sector in the Congress Area. The congress and the prize-giving are being organised by Paperworld in collaboration with the trade journal The Recycler.

The Paperworld Assistants’ Day will be an exclusive special-topic day especially for office-assistant staff. For them it is important to keep up to date about the latest paper, office supplies and stationery products and office trends, since they are themselves often involved in the selection and purchase of office materials. On Saturday 26 January 2019 experts will be giving practical recommendations in talks. In his talk “Personality has impact”, for example, Crístián Gálvez will be inspiring his listeners to show themselves from their best side and to bring authenticity and enthusiasm to their work. In the Europa Saal (entrance in Foyer of Hall 4.0) the event will also be offering an opportunity to talk and exchange notes with other assistant staff and experts. Participation at a charge and only after pre-registration at paperworld.messefrankfurt.com/assistenztag

Paperworld Procurement is intended for buyers from companies and public-administration authorities with more than 100 office workplaces. This exclusive business programme will take place on Monday 28 January 2019 in the Europa Saal (entrance in Foyer of Hall 4.0). The linkage between a talks programme with major speakers, an exhibition area featuring the Office Gold Cub with well-known brand manufacturers from the sector, and excellent networking opportunities is designed especially for the participants. Keynote speaker Kristina zur Mühlen, well-known TV journalist and chairperson, in her talk entitled “In which future do we want to live? - How we deal with digital change”, will be encouraging the audience, through her own thoughts, to see changes as an opportunity. Participation only after pre-registration at paperworld.messefrankfurt.com/procurement

On Sustainable Office Day on Tuesday 29 January 2019 everything will focus on the subject of sustainability. In talks and discussions experts will provide insights into the latest developments in the sustainable office world and consider the challenges posed by ecologically fair procurement. The talk by Monika Missalla-Steinmann, PR director at the Agency for Renewable Raw Materials (Fachagentur für nachwachsende Rohstoffe e.V. (FNR)), will be devoted to the sustainable office and office products made from renewable materials. Likewise part of the programme will be the “Office and Environment” prize-giving and the announcement of the competition for 2019. This special-topic day is free to all fair visitors and will take place in the Europa Saal (entrance in Foyer of Hall 4.0).

Once more Paperworld will also be featuring the Business Matchmaking Programme in 2019. Exhibitors and visitors will have an opportunity before the fair begins to make targeted contacts and prepare the ground for potential business relationships, in order to make their visit to the fair even more successful and efficient. Use of the Business Matchmaking Service is possible immediately. Each trade visitor with a valid ticket has access via the Paperworld website.

German and international exhibitors with products touching every aspect of private paper and stationery products will be showing their new ideas, designs and lifestyle ranges for the coming season in the Stationery Area at Paperworld. Along with the new products for trend-led stationery and gift items – i.e. everything connected with gifts, packaging, celebrations and high-quality writing implements, bags, accessories and greeting cards – there will also be numerous complementary-programme events to discover.

A particular highlight will be the Paperworld Trends, which in 2019 will be finding a new home in Hall 3.1 F10. This area will showcase the two stationery trends, “urban + pristine” and “graphic + particular”, plus the office trend “tinted + flexible” for the 2019-2020 season. On behalf of Messe Frankfurt the designers from Stilbüro bora.herke.palmisano will be considering current trends in fashion, architecture and art and adapting them to the paper, office supplies and stationery product world. “Trade visitors will get specific advice about current trends with exhibitor and product information on the spot, plus guided tours with specialist talks”, says Michael Reichhold. The trend worlds created by Stilbüro bora.herke.palmisano will be presented from Saturday to Monday, at 11.00 a.m. and 3.00 p.m. each day, by Claudia Herke in English and German. On Tuesday this will take place at 11.00 a.m. In the course of the tour concrete practical examples will be shown for each trend. The products so presented will be given manufacturers’ names and marked on a list. The free trend tickets will be issued at the Paperworld Trends Information Stand.

A new feature in 2019 will be the knowledge forum, ‘Future Learning’, in Hall 4.0 B20. There the focus will concentrate entirely on current and pioneering learning concepts and lifelong learning. What new possibilities are there of learning? And what is there in the paper, office supplies and stationery sector to help? These and other questions will be answered in talks and at a Thinkathon. Focal topics in the talks programme from 27 to 29 January 2019 will be digitalisation and flexibilization of learning, the design of attractive teaching rooms and schools, networked learning, and international learning. In addition, on Saturday 26 January 2019, there will be a Thinkathon challenge.

The special show Mr. Books & Mrs. Paper, which will be moving into Hall 3.1 C80, is directed to booksellers and dealers who would like to combine books, stationery and writing materials (so-called non-book articles) in a successful way. The staged combination of products to form various focal themes will show how stationery retailing can create an emotive presentation at the point of sale and generate incentives for purchasing through additional product ranges. The table displays used for this purpose are to be showcased at Paperworld 2019 for the first time and can be obtained for the trade later. Curator Angelika Niestrath will lead a daily tour through the special show and report on the latest non-book trends in the book trade.

In the BMWi promotional area in Hall 3.1 J10, young start-ups will be showcasing their fresh ideas and unconventional products. For visitors the area will be an inspiring source of information, to find new, future-pointing product ideas from the paper, office supplies and stationery sector. This innovation platform will serve these new companies as a valuable starting aid, since it is promoted by Germany’s Federal Ministry of Economics and Energy (Bundesministerium für Wirtschaft und Energie – BMWi).

The packaging show Wrap Up! will be featuring tips and ploys to wrap gifts quickly and attractively. Several times a day the packaging expert Ulla Büning will be demonstrating step by step how original gift creations can also be created, with little time or money, in the retail trade. In 2019 the presentation will take place in the Wrap Up! Café in Hall 3.1 E48.

A little bit of the Orient will be shown at the Oriental Culture exhibition, featuring high-quality handicrafts and production which combine traditional design with Far Eastern features. Also on show will be high-quality paper, office supplies and stationery products such as bookmarks, papers and pens. This special show will be found in Hall 3.1 A11 and is being presented jointly with Art Exhibitions China.

The German Association of Greetings Cards Manufacturers and Publishers (A.V.G.) has set up a new competition: The Golden Greeting Card. The award competition for one of a total of nine categories is held at Paperworld. For the public’s prize, fair visitors can select their favourite among ten submissions and cast their vote in Hall 3.1 D44. The prize-giving, and that for all other categories, will then take place on 28 March 2019 in Munich.

Paperworld Insider, the benefits programme for specialist retailers, is a fixed part of the fair and special service there. It is intended for retailers working in a shop with up to 50 employees and engaged in paper, office supplies and stationery or creative retailing, in the book trade or toy trade. The insider format provides attractive benefits such as free entry to the fair on all four days and cost-free use of local public transport (RMV) from and to the fair. Participation only after pre-registration at paperworld.messefrankfurt.com/insider

Every year Paperworld provides the stage for the major prize-givings organised by the paper, office supplies and stationery sector. Prize-winning products will be celebrated on Saturday 26 January 2019 at 5.00 p.m., the products of the year in Hall 3.0 C51 (office of Future Area). On Sunday 27 January at 3.30 p.m. the programme will feature the prize-giving ceremony for Retailer of the Year. The prize will be awarded at the Retailers Meeting Point in Hall 3.0 B56.

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